PURCHASE, N.Y., May 16, 2011 /PRNewswire/ — To celebrate its new 100% Natural line, Lipton® Iced Tea, a product of the Pepsi Lipton Tea Partnership, has teamed up with PANDORA® internet radio to treat tea drinkers to a unique look at music via its “The Natural Side of Music” summer-long program.
The program, which will allow tea and music lovers to experience music in an unplugged, natural way, will kick off with a private acoustic concert by Train for a lucky group of fans on May 20. Fans are encouraged to “like” Facebook.com/LiptonIcedTea for a chance win these exclusive tickets.
“We created 100% Natural Lipton Iced Tea because we believe that the ultimate iced tea refreshment starts with great tea and simple, natural ingredients,” says Mary Barnard, Vice President and General Manager of the Pepsi Lipton Tea Partnership. “You could say the same is true with an acoustic performance that showcases the raw and natural talent of a musical artist. PANDORA internet radio is a great partner for this summer-long program that encourages consumers to express individuality through their tea and music preferences.”
In addition to a private fan concert, “The Natural Side of Music” includes:
- Online Artist Video Series. Lipton and PANDORA internet radio will continue to engage fans by bringing exclusive and compelling content from major artists including Train, Kelly Clarkson, Bon Jovi, and more—representing a variety of genres. Each will share the unique and personal natural roots of their music as part of a video series on Lipton’s Facebook page, Facebook.com/LiptonIcedTea and pandora.com/thenaturalsideofmusic. Emerging artists Taddy Porter, IIan Rubin and Keaton Simons, who will open for the private Train concert, will also participate in the video series.
- Customizable Lipton® PANDORA® internet radio stations. In addition to watching the Artist Session Video Series, fans can interact with the natural elements of music on Lipton PANDORA internet radio stations to cater to their musical preferences. Stations include Lipton Pop (Pandora.com/liptonpop), Lipton Country (Pandora.com/liptoncountry), Lipton Rock (Pandora.com/liptonrock) and Lipton Hip-Hop (Pandora.com/liptonhiphop).
“The Natural Side of Music” celebrates the new 100% Natural Lipton Iced Tea which is newly available in four flavors: long-time fan favorites, Green Tea with Citrus and Iced Tea with Lemon, as well as two new flavors—Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango. The Diet portfolio also expanded, with new Diet Green Tea with Watermelon joining the beloved Diet Green Tea with Citrus flavor, both free of artificial colors and flavors. The new 100% Natural line retails for $.99 to $1.59 and is widely available in 20-ounce bottles.